The Fun Theory – a very interesting project

Recently I found on the YouTube a short video presenting one fun way to increase the number of people who use the trash bin by making the use of a trash bin fun. This idea is part of “The Fun Theory” project which is an initiative of Volkswagen and to quote the website:

“This site is dedicated to the thought that something as simple as fun is the easiest way to change people’s behavior for the better. Be it for yourself, for the environment, or for something entirely different, the only thing that matters is that it’s change for the better.”

On the website you’ll find more ideas and some short nice videos presenting some of the being implemented for demo purposes. All of them look really cool and prove that by making some things fun we can change our habits for the better.

My only question is how efficient will such ideas prove in case they will be adopted on a large scale? How often new fun ways of doing something will have to be invented?

Anyhow, this is a very nice idea worth paying attention to and why not trying to change our bad habits for the better even without “help”.

Here are some really nice videos of some ideas being implemented:

The world’s deepest bin

Piano stairs

Bottle Bank Arcade